Stefano Colli (Reggio Emilia, 1966) is an architect from Milan Polytechnic, lives in Barcelona, where he divides his time between his professional duties in his studio sc+a and his teaching activities at the Escuela Superior de Diseño Elisava.
The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the produc...
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